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Super Bowl Is Over — The Real Estate Market in DuPage County Just Kicked Off

  • Writer: Jake Kilts
    Jake Kilts
  • 4 hours ago
  • 1 min read

Every year it follows the same pattern.

Homeowners say they are going to list in January. Then life happens. Holiday décor lingers. Small projects remain unfinished. The weather discourages action. And suddenly, the listing date moves.

For most sellers in DuPage County, that date becomes the week after the Super Bowl.

This is not random. It’s behavioral.

January is preparation. Post–Super Bowl is activation.


Image of a suburban neighborhood

Why This Week Matters

There are three categories of sellers entering the market right now:

  1. Those who intended to list last fall but delayed.

  2. Those who listed late in the year and didn’t get the result they wanted.

  3. Those who needed the holidays behind them before making a move.

Now they are ready.

And when that wave hits, the market changes quickly.

What This Means for 2026

Here is what we are seeing across DuPage County and surrounding suburbs:

  • Inventory is increasing — more than the last three years, but still below historical norms.

  • Serious buyers have been waiting.

  • Multiple-offer situations are returning on homes that are priced correctly.

  • As-is language is becoming common again.

  • Appraisal gap coverage is being requested more frequently.


This is not a crashing market.This is not a stagnant market.This is an activation phase.

The early spring window is where leverage is created — for sellers who prepare correctly and buyers who move decisively.


If you are considering listing this spring, give me a call to help get a plan started.




Jake Kilts

Realtor

630.487.1896

HomeSmart Realty - Naperville IL

651 N. Washington St. Naperville 60540

 
 
 

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